Selling your home on your own might seem like a clever shortcut—after all, you’ll avoid paying a commission and call all the shots. But beneath the surface, the for-sale-by-owner (FSBO) route comes with hidden complexities that can end up costing you far more than you’d expect.

Here’s what you need to know:

1. You Might Price Yourself Out of a Better Deal

Setting the right list price is part art, part science. Without an agent’s market expertise, it’s easy to:

• Overprice and scare buyers away. A home that sits on the market too long can develop a “stale” reputation, leading buyers to wonder what’s wrong.

• Underprice and leave money on the table. In 2023, FSBO homes sold at a median of $380,000—$55,000 less than agent-assisted sales, which closed at $435,000 on average.¹

An experienced REALTOR® analyzes comparable sales, current demand trends, and neighborhood insights to hit that pricing sweet spot.

2. Your Marketing Reach Is Limited

Listing within your own circle—friends, social media followers and yard signs—can feel comfortable, but it’s not enough to capture every potential buyer. By contrast, agents leverage:

• MLS access to showcase your property to thousands of agents and their qualified clients.

• Professional networks that include relocation specialists, investor circles and out-of-town prospects.

• Targeted advertising through industry platforms and digital campaigns that most homeowners don’t know how to set up.

Greater visibility not only drives more showings but also fosters competitive offers—key to maximizing your final sale price.

3. Legal Paperwork and Negotiations Can Be Minefields

Selling a house involves a mountain of contracts, disclosures and deadlines. One small mistake can:

• Trigger legal liabilities or contract disputes.

• Cause delays that frustrate buyers, potentially leading them to walk away.

• Leave you unprepared for tough negotiations on inspection results, appraisal gaps or closing costs.

A dedicated agent acts as your guide—reviewing every document, anticipating pitfalls, and advocating fiercely on your behalf to secure the best terms.

Bottom Line

While the DIY approach might look lucrative at first glance, the trade-offs in pricing accuracy, marketing reach and professional guidance can quickly outweigh the savings on commission. If you’re planning to sell, connect with a local REALTOR® who can streamline the process, protect your interests, and ultimately put more money in your pocket.

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¹ Data from the National Association of REALTORS® 2024 Profile of Home Buyers and Sellers.